How to get more Google reviews, the ethical way

Start with the rules

Google's review policies prohibit offering discounts, freebies or anything else in exchange for reviews, and they prohibit selectively asking only happy customers (often called review gating). Fake reviews and reviews written by staff or family are also against the rules — and the FTC now treats fake reviews as a deceptive practice. Every tactic below stays inside those lines.

Get your review link

In your Google Business Profile, choose "Ask for reviews" (or "Get more reviews") to copy a short link that opens the review box directly. Save it somewhere you can paste it in seconds.

Ask at the right moment

• Right after a finished job, while the visit is fresh.
• When a customer thanks you or compliments your work.
• Within a day of the visit, while it's fresh — not weeks later.

Ask everyone, the same way

Make the request part of your routine for every customer: on the receipt, in a follow-up email or text (with permission), or on a small card at the counter. Consistency is both more effective and policy-compliant.

Templates you can use

Reply to every review

Thank positive reviewers by name and mention something specific. For negative reviews, reply calmly, apologize for the experience, and offer to make it right offline. Future customers read your replies as much as the reviews.

Where TaskStaffed fits

TaskStaffed's Leo drafts review requests in your shop's voice after completed jobs, so asking becomes automatic instead of something you remember on a good day. You set the rules and can approve messages before they go out. Text delivery turns on once carrier registration completes.

Common questions